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About Us

Judy, Dan, and Niki

John Nugent - General Manager

John's dad and grandpa started this business in 1946. Originally a feed mill, John came into the family business in 1976 when it was known as Deiss & Nugent Feed Company. Over the years as business expanded, John realized that his customers needed more than just feed. So in December of 2003, he started The East Ellsworth Mercantile in order to fulfill his customers' wishes. He divides his time between the feed mill and the store. When not working, John spends his off time with family or pheasant hunting.


Dana Lansing - Manager

Dana has managed our feed departments for over ten years and is a third generation farm service businessman. When not in our store, Dana can sometimes be seen around our community volunteering as a second generation firefighter. He and his wife are the proud parents of a son and triplet daughters.


Dan Unser

"Uni" has been here for 15 years. He also drives school bus for the Ellsworth School District. Come on in for a cup of coffee...there is never a dull moment visiting with Uni and the boys!

Niki Weir

She has her four-year degree in Animal Science, from UW-River Falls. Niki has an extensive background in Avian Management, and is a federally licensed falconer. Not only do Niki and her family maintain a hobby farm outside of Ellsworth, but they are very active in 4-H as well.

Judy Klos

Always there to greet you with a smile, Judy has brightened up the store for a few years. Ask her anything about your garden. She is the green thumb of the store.

Betsy Huie

Her passion is horses and owns a boarding facility in River Falls. She would love to answer your equine questions.

Tiffany Mickelson

That's me, the newest member of the Mercantile family. I am the new website designer and customer service gal. I am currently a senior at UW-River Falls, majoring in Animal Science with an emphasis in Meat Animals.  I grew up on a small dairy farm just south of Osseo, WI and was very involved in 4-H and FFA.

Mike Chisholm

Our hardworking bag-boy. He will love to help you carry out your feed. He is involved in 4-H.

Jaci Gerdes

She's ready to help you with your feed. She is always on the ball getting your vehicle loaded as you are paying. She lives with her family on a trout farm and can list a number of exotic pets she has had.


East Ellsworth Mercantile